TL;DR - In this article, we’re gonna see how lempod went from 50 to over 400 organic visitors per day in just 4 months. Don’t believe me? Check the graph from their Google analytics below.
Have you ever wondered, how can an almost brand new website, with relatively low DA (around 15 - 20 at that time), conquer the search rankings and win the SEO game?
That’s exactly what we’re gonna talk about right now.
In this case study, I’m going to show you:
We’re gonna dive deep into lempod’s SEO game.
After reading this case study, you will be able to replicate lempod’s entire content marketing process and start getting a massive amount of organic traffic and leads.
And - the best of the best - you will see the secret strategy we used at lempod to write amazing content that’s gonna rank first without any backlinks.
Are you ready?
Then let’s get started!
In a nutshell, lempod is a LinkedIn engagement tool.
Have you ever heard of engagement pods?
Yeah - those boring pods where you manually need to go through 20 different posts, like them and write some shitty comments.
Well, essentially, lempod automates that entire process.
You insert a link of your “newly-published” LinkedIn post, write a couple of comments you want other people to post, and hit the publish button.
After that, all 50 people that are in the same pod as you are will automatically like and comment on your post.
Now, if you’re a member of 10 different pods with 50 people each, in total, you will get around 500 engagements.
It’s a great way to beat LinkedIn's algorithm and get a great reach.
Essentially, that’s how I’m getting around 90.000 views on my posts if even if I have around 2000 connections:
An amazing reach of 98.888 views with 2000 connections. Pretty impressive, right?
Now to be honest with you - around 150 likes and 100 comments I’ve got on this post came from lempod.
The rest of them were all organic.
But enough about lempod. Let’s dive deep into its content marketing strategy.
Before we dive deep into different parts of lempod’s SEO and content marketing strategy, let’s take a look at the overview of its entire process.
Essentially, lempod’s content marketing strategy was based on two things:
- In-depth research and content writing
- Amazing pre-launch and post-launch distribution.
The distribution has one goal:
To give us traffic before we rank 1st on Google.
This allows us to test different content approaches and iterate our content in order to maximize its conversions.
However, we won’t be focusing on distribution in this article.. We will take a closer look on the SEO and content marketing processes.
If you take a quick look at lempod’s blog, you’ll see that it’s a gold mine for LinkedIn growth and engagement:
There were 3 ways in which we identified hot topics to write about:
In a lot of cases, topic ideas from our community and LinkedIn weren’t 100% SEO optimized, because we couldn’t find any related keywords.
Without a doubt, those articles are fantastic for building your brand and acquiring customers - but that’s some other topic.
Let’s see how we did keyword research.
Keyword research is an essential part of every successful content marketing strategy and it’s important for SEO as well.
In most cases, keyword research is something that separates great content marketing strategies from bad ones. If it isn’t done correctly, you can write the most amazing articles in the world, but you won’t go too far.
We used Mangools as our go-to SEO tool. I always suggest choosing either Mangools or Ahrefs - both tools are amazing for SEO. If you have a budget, then definitely choose Ahrefs - if not, Mangools is a pretty decent option. Note - I’m not affiliated with those two tools in any way. I’m just a huge fan :)
The first thing you need to do is identify the most basic keywords you can find.
Now, if you have a website with low DA as lempod did, you want to look for keywords that are easy to rank and have a decent search volume.
When I say ‘’decent search volume’’, I mean 100 - 1000 searches per month.
So, the first step would be to type the most basic and obvious keywords into your SEO tool. In Mangools, you have the option to see the search volume and keyword difficulty right next to the keywords:
The smaller the keyword difficulty, the better. As you can see - there are a lot of great keywords we can use to write amazing articles.
For example, you can see that the keyword LinkedIn headline has a search volume of an amazing 11.800 people per month, and a keyword difficulty is just 22.
That’s pretty dope!
For instance, one of the keywords we used at lempod was LinkedIn Industries. It was easy to rank, and it had a great search volume.
Although this keyword isn’t quite high-intent, we saw the opportunity to get big traction and took it.
In the end - we optimized the article for conversions and pushed people to investigate our blog deeper. Eventually, in the end, a lot of them became our customers.
As you can see - it was a great keyword.
On the right side, you can also notice that lempod is ranking first out there.
We also implemented the same tactic for a lot of other keywords.
Eventually, we came up with a list of 20 - 30 easy to rank keywords with a decent search volume with which we can rank in up to 3 months without building links at all.
Now it’s time to start writing some content.
Yep - we’re approaching our secret process of writing articles ;)
In a nutshell - the process of writing extraordinary content is long and hard.
We definitely won’t cover everything in this case study. But we will cover some most important and less known things (i.e. our secret content writing strategy).
I know that you desperately want to see what that one single tactic is that helps us to rank some articles first for some keywords without backlink building.
Okay, here we go!
Let me tell you a secret:
Honestly - our TOP 1 strategy when it comes to writing content is that we’re writing content that’s better than any other article on the first page.
Well, I know that you’re disappointed right now, but don’t be.
I know it sounds obvious, but believe me, a lot of people underestimate that.
Essentially, if you want to rank first for some keywords without backlink building, your article needs to be better than others. Your article needs to have some golden nuggets - and that’s it.
However, in a lot of cases, it doesn’t need to be extraordinary and you don’t need to write a 5000-word article.
Believe me, sometimes it’s just enough to include a table of contents at the top of your article.
Sometimes you just need to make your article more readable and engaging.
Yes - sometimes you need to go a little bit more in-depth.
But in a nutshell - you just need to be more creative.
Let’s go back to the LinkedIn Industries article.
If you type LinkedIn Industries in Google, you will see that a lot of articles, except lempod’s, of course, only mentioned different LinkedIn Industry statistics and gave you a list.
But what did we at lempod do?
We took the game to the next level.
We actually showed people what they can do with all that information.
That’s it. We simply added three simple paragraphs with one link pointing the readers to one of the most performing lempod articles.
This way - we managed to turn cold leads into hot ones - and later, convert them into customers through our content.
It’s also important to mention that we replicated this strategy with all other articles we wrote.
We wrote every article with the intention of making it the best on Google.
There are two words: actionability and engagement.
When you jump to lempods’ blog - you’ll see that all articles are engaging, actionable and valuable.
That’s the difference between lempod’s (and every other content we at Contenthorse write), and other articles on Google.
The vast majority of articles are full of fluff.
No value. No clearly pointed actions people can take. No golden nuggets.
Linkedin growth hacking article was one of the most performing articles I’ve ever written.
It brought over 200 customers (or maybe even more).
What’s so unique about it?
It’s unbelievable actionable.
Here’s the proof:
And another one:
Do you see my point?
We showed people exactly how to do different stuff on LinkedIn.
And of course - something I like a lot - the table of contents for better navigation and readability:
So, at the end of the day, if you want to rank 1st on Google for easy-to-rank keywords without building backlinks (although building backlinks do any won’t harm) - you just need to write better content than anyone else.
Once again - believe when I say that Google is full of fluff and bad articles that are on the 1st positions.
It’s up to you (or us) to take advantage of that and grow your organic traffic.
Of course - these are not the only things that helped lempod grow its organic traffic.
Besides all of this, we made sure that each article is SEO-friendly.
What does that mean?
In a nutshell, if you want your articles to be SEO optimized, you need to:
But essentially, besides these basic things, the main things that helped lempod grow its organic traffic without building too many backlinks were:
So, are you ready to do great keyword research and to write the best articles out there?
Then go ahead!
Or - you can let the Contenthorse team do it for you. It’s your call.
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