Contenthorse is the all-inclusive content marketing agency specialized in helping B2B SaaS businesses to go over $5m in ARR.
When I say all-inclusive, I really mean that.
There’re many agencies on the market, but many of them just write you the content and probably publish it on your social media.
And that’s it. Nothing more.
But Contenthrose is much more.
Contenthorse is the extended part of your in-house team.
How will we help you grow your business up to $5m ARR?
Here are the things we will do to bring you $5m in ARR:
- Comprehensive ICP Research - The first thing we do when working with a new client, is researching its’ ideal customer persona. Our goal is to understand your customers even better than they know themselves. This helps us to craft content that will engage and convert them. This is a repeatable process we do every month to ensure we're always preparing the right content for their needs.
- Keyword Research/Content Funnel - The framework we’ve developed enables us to identify keywords that will bring you the biggest ROI in less time.
- Writing the best articles out there - We’re writing only the high-quality articles for our clients. We realized that, in order to conquer even the hardest keywords on Google, you need to have the best content. On the other hand, the better content you have - the bigger the conversion potential it has. Either way, we’ve got you covered. Our well-researched content that subtly mentions your product as the best solution will bring you predictable revenue. Feel free to read some of our best articles.
- Distributing your content to thousands of people - We identify every channel where your target audience is hanging out and promoting your content to them on a subtle way on your behalf. The distribution process we’ve developed enables us to get between 5000 and 15000 people to read your article one to two weeks after publishing.
- Backlink Building (Ensuring the first spot on Google) - Our backlink building machine allows us to build you 20, 40, or even 100 high-quality backlinks per month on websites with big DA and a lot of traffic. We have partnerships with 100s of publications and writing over 70 guest blog posts each month.
- Optimizing Content for Conversions - If our initial content doesn’t convert, we iterate it until it becomes the sales machine for your company. We don’t satisfy ourselves with glorified vanity metrics, such as the traffic. We satisfy ourselves with the real money that we get you.
What makes us stand out?
We're not like other agencies. We're different. We're better and more accustomed to your team and your company.
Here's what makes us stand out from other content marketing agencies:
- Well-researched content - We put 70% of our time into doing in-depth research about the problem and your customers. We have a team of analysts who's only job is to identify how to solve your potential customers' problems the best way, and how to inspire them to use your software.
- Continuous Ideal Customer Persona research - We talk with your target audience and your sales/customer support reps each week in order to understand their needs, desires and the language your customers are using. This helps us to always stay updated and produce the winning content marketing strategies.
- Best understanding of your product - We look at your product as it's our own baby. We're using it daily in order to understand it's ins' and outs'. We know it better than ourselves. This helps us to mention your product in relevant contests inside the articles, and bring you the most conversions as possible.
- Close relationship with your team - Our goal is to bring you great ROI from content without burdening you with hiring in-house marketing team. In order to accomplish that, we need to stay close and up-to-date with your entire team - from developers, sales reps, customer success managers to your management team. This helps us to create better strategies that correspond with your other marketing and sales activities. On this way, you get an "in-house" content marketing team without actually spending a fortune on it.
Are we worth your time and money?
We could just shout out “DEFINITELY!”, but let us give you the proof instead of the empty words.
Together, all of us, have over 2 decades of experience in growing different SaaS businesses.
- We’re the ones who created lemlist’s content strategy from the ground up and helped them go from $200k ARR to $2m ARR in a year.
- We’re the ones who helped lempod go from 20 to over 300 organic visitors per day in just 4 months.
- We’re the ones who helped Poptin reach over 1 million people with 150 high-quality guest blog posts we wrote for them.
- We’re the ones who helped Userpilot to start generating over 150 high-quality leads per month and go over $1m in ARR in less than a year.
- Hunch is generating over 50 high-ticket leads through content each month (Note: Their “high-ticket” customers are paying thousands of dollars per month).
And we could go on, and on.
ROI of our services, and, should you hire us?
Here’s why we think many SaaS B2B companies will flourish by choosing Contenthorse as their go-to content marketing agency:
- Real ROI - We know that we will bring you results. So there’s no reason for us to be ashamed or to hide the metrics. With comprehensive reporting and hard-work, we bring you the real ROI of your content marketing efforts. Our KPI isn’t the number of articles or backlinks we build. Our KPI is the money that we bring you.
- Less Expensive - Hiring a full-suite in-house content marketing team is expensive. The minimal cost of it is $15k per month, just to hire one content writer, one SEO expert and subscribe to the essential content marketing tools. We have over 20 experienced content writers on our disposal, 10 link builders, and 5 growth strategists who actively work on helping you grow. Plus - not to mention that there are many agencies that are charging over $1000 for a piece of a blog post that doesn’t convert and bring you money. If you wanna hire an in-house team that will do the same things we do, it would cost you over $50k per month.
- Better Results - We have our proven framework that’s easily adjustable for many types of B2B SaaS businesses. That same framework enables us to grow companies like lemlist, Poptin, Userpilot, Document360, and others. It’s a proven way of bringing your business to over $5m in ARR.
- We’re Flexible - We don’t require a 6 or 12-month contract if you don’t want. We can work month-over-month and still bring you great results. This means less risk for you since you can fire us whenever you want (but you won’t need to). Although we also offer special bonuses for signing a 6 or 12-month contracts.
How much do we cost?
All of our all-inclusive packages start at $8k/mo and go up based on your goals, how quickly do you want to achieve them, and other things.
In our all-inclusive packages, we do the entire content marketing for you, from start to finish. That means that we’re:
- Conducting an continuous ICP research
- Creating killing content marketing strategies
- Doing content distribution
- Manually building high-quality backlinks
- Optimizing your content for conversions
If you’re not able to invest $8k per month in order to reach $5m ARR in a couple of years, besides all-inclusive services, we can also offer you a single service, such as just content writing or just backlink building.
The minimum engagement for a single service is $2k per month, although we would always recommend going with all-inclusive packages because in that way we can be 100% in control of the outcomes and reach your goals.
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